About Us

Amma is a globally renowned humanitarian and spiritual leader who has embraced 40 million people around the world through her ‘darshan’ – a hug which symbolises unconditional love. In response to the acute stories of suffering and hardship that people have shared with Amma for over 40 years, she initiated a global network of charities called Embracing the World, spanning healthcare, education, disaster relief, environmental protection, food and shelter as well as cutting edge research – harnessing technology to improve the lives of people in poverty.

Receiving Amma’s embrace, or even hearing about the work she does, many feel inspired and want to give something back. That’s where we come in, and where you can too.

The Amma UK retail shop is a unique retail experience in that 100% of the profit generated by sales directly supports Amma’s charitable projects. Each purchase you make benefits those in need in a very real and tangible way.

If you would like to donate to support Amma’s work, as well as the M.A. Centre in the UK, you can do so via the link. All donations are gratefully received – thank you!

Amma's Words

“Real love is the complete absence of any negative feelings towards anyone.”